| Modulekode | GIE 818 |
| Kwalifikasie | Nagraads |
| Fakulteit | Gordon Institute of Business Science |
| Module-inhoud | *Hierdie inligting is slegs in Engels beskikbaar. In this course students will be introduced to the principles and tools of business research and analysis. The module will specifically examine how research can assist in the development and evaluation of a new business idea. In the course students will examine and use different sources of data, both primary and secondary to gather information on markets, trends, industries, demographics, consumers and competitors. Students will use many of the skills from the analytical tools and techniques course as well as other tools to analyse this information and translate it into meaningful insights that will be used in the evaluation and development of their business ideas. |
| Modulekrediete | 12.00 |
| Programme |
|
| Voorvereistes | Geen voorvereistes. |
| Kontaktyd | 28 kontakure per 3 weke siklus |
| Onderrigtaal | Module word in Engels aangebied |
| Akademiese organisasie | Gordon Institute of Bus Sci |
| Aanbiedingstydperk | Semester 2 |
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